Usability Testing Using Customer Journey Map. Real case.
What questions do usability research have?
- Does it is convenient to use for the user?
- Will the user understand the interface?
- Does the application is ergonomic for the user?
We receive negative feedbacks regularly from users at the output.
For example, we developed a project in a strict deadline under the state contract. The user experience we built from our own assumptions. After a few months as the commercial operation began, we started receiving the negative feedback from end users increasingly. They complained about system complexity and obscurity.
In the talk, I would like to tell you about my experience on how I solved issues using the Customer Journey Map tool.