Куликова Марина Владимировна
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Moscow, Russia

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Talks (12)
  • 12.01.2026
    QA Competency Matrix: How to Make It a Growth Tool Rather Than a Source of Stress

    A QA competency matrix (CM) often sounds like a verdict: “now you will be measured and compared.” As a result, leads hesitate to introduce it, and QAs worry about being assessed “incorrectly” or “by a spreadsheet without context.”

    In this talk, we will explore how to build a CM that truly works: supports team growth, makes expectations transparent, and increases maturity rather than anxiety. Most importantly, we will show how to embed the CM into the company’s organisational structure so it stops being a “box-ticking spreadsheet” and becomes a shared language between the team and the business.

    Ultimately, the CM becomes not just a control tool but part of a broader competency management system: it connects roles, grades, development, hiring, and compensation. And that reduces stress because the team gains a simple logic: “this is not about punishment — it’s about alignment and growth.

    • Easy
    • 40 min
    • SQA Days / 38
  • 15.07.2025
    The End of the QC Era: What Will Happen to Processes When Developers Start Testing Themselves?

    We are standing on the threshold of a new era — the era of Artificial Intelligence (AI), particularly large language models (LLMs).

    Already today, the industry echoes with alarming (or perhaps optimistic?) slogans: “QA/QC specialists will be replaced by algorithms!” and “Developers, armed with AI tools, will be able to test everything themselves!” These statements challenge the very essence of traditional quality assurance processes.

    What lies behind such slogans? A genuine threat or an exaggeration? Is this really “the end”?


    Let’s take a look at what we know so far. In this talk, we will not merely state facts but analyse the realism of the “developer-as-tester” scenario (just like an analyst-as-tester :) ) and outline the potential paths for the evolution of the QA role.

    • Easy
    • 40 min
    • SQA Days / 37
  • 28.05.2025
    Quality Indicators

    Choosing a metric is not a technical task, but a strategic decision. A mistake at this stage can cost a company millions and months of wasted work. In this round table, experts from different fields will propose their evaluation approaches using real cases to clearly demonstrate how context, business objectives, and professional perspective dictate the choice of the key metric. We will not look for a single universal answer — instead, we will learn to ask the right questions, identify the strengths and weaknesses of different approaches, and find the balance that leads to real success.

    Be ready to take part in live polls and ask tough questions!

    • Easy
    • SQA Days / 37
  • 09.01.2025
    Quality Gates: Ensuring Quality at Every Stage of a Company’s Growth

    This talk will provide an in-depth exploration of the need for Quality Gates—what they are and why they matter. We will define different types of QGs: process-based, manual, and automated.

    We will trace a company’s journey from a small startup to a large organisation with over 500 employees, discussing how to choose and implement Quality Gates at each stage of growth.

    Special attention will be given to examples of QGs at various stages of the Software Development Life Cycle (SDLC), supplemented with references to useful resources.

    To conclude, we will present a practical checklist for implementing QGs, enabling participants to apply them immediately in their own projects.

    • Average
    • 40 min
    • SQA Days / 36
  • 16.07.2024
    Self-Manager

    We will discuss, in an interview format, what non-managers (those who have never been managers before) should do when they feel the need to think about processes or address strategic issues. 

    Prepare your questions, you will get an opportunity to present cases during the interview.

    • Easy
    • 40 min
    • SQA Days / 35
  • 11.07.2023
    The Path to Excellence: Audit of Quality Processes in Teams

    In today's world of software development, more and more companies are striving to improve the quality of their products. One of the key success factors is the efficient work of the development team. 

    However, there is not always a leader in the team to monitor and evaluate quality processes. In such cases, conducting an audit can be a useful tool for achieving excellence. 

    Auditing quality processes in teams allows you to identify weaknesses and problems in the team's work and offer recommendations on how to address them. 

    Let's open the doors to the world of quality and process auditing =)

    • Average
    • 40 min
    • SQA Days / 33
  • 13.07.2022
    How to set up a testing process and assure quality on a project

    Following the "Quality and criteria" talk from the SQA Days 29 conference, the practical workshop comes

    Based on three real cases, we will analyze how to make life easier for teams in a project, what quality criteria to choose, and how to build and optimize the testing process. 

    For 1.5 hours, you will become a QA lead. Then, together with the working group, you will develop a roadmap of actions for quality assurance. And after working in groups, you will discuss the results with an expert and get a ready-made improvement plan for your projects.

    • Easy
    • 1h 30 min
    • SQA Days EA / 2
  • 06.12.2021
    Breaking the veil: how to organise onboarding for QA

    What to do when you have your first young Padawan in the team? How to pass on all your accumulated wisdom and lifehacks if you're a mentor, a lead or Head of QA? Useful tricks for every role and a plan to help everyone build their own cool onboarding. 

    The talk will break down: 
     why onboarding is important;
     what onboarding is and how to do it so that the newcomer works with you for a long time;
     onboarding through the eyes of the mentor/lead/Head of QA;
     how to structure and update information;
     examples, examples and more examples.

    • Average
    • 40 min
    • SQA Days / 30
  • 12.05.2021
    Quality and criteria

    There is such a misconception that testing = quality! But how do you understand what quality is for your product? How to negotiate with the whole team and the customer about quality? What are the criteria for quality? How to implement them?

    • Average
    • 40 min
    • SQA Days / 29
  • 21.01.2021
    Now you are QA Lead! What next?

    Представьте себе ситуацию: вас назначили QA-лидом. Новость потрясающая. Вы переживаете все виды эмоций одновременно: радость, отрицание, гнев, торг, депрессия, отчаяние, принятие. Царь-вопрос: и что же мне с этим всем делать?

    Я попробую облегчить вам жизнь и поделюсь личным гайдом и useful tips, как не облажаться перед руководством, выстроить работу команды и не потерять себя в новой роли. А ещё покажу перспективы, как можно развиваться от позиции лида к руководителю направления, и дам готовый набор рабочих инструментов и выжимок, куда бежать и что делать.

    • Average
    • 40 min
    • SQA Days / 28
  • 14.01.2021
    Regression Testing Optimisation

    In the talk, I will tell you about the principles and approaches to optimise regression testing.

    I will explain how to organize a regression testing process that helps to minimize errors. How to reduce the time and volume of product regression testing. I will present techniques for optimizing regression tests and tools that complement them. I will give practical advice that the BSL team uses, which will be useful for beginners and experienced QA specialists.

    • Average
    • 40 min
    • SQA Days / 28
  • 30.07.2020
    How to improve process when u are just engineer

    How to improve process when u are just engineer.

    • Average
    • 40 min
    • SQA Days / 27
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